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Package holiday ‘peace of mind’ key consideration by consumers, poll finds

The value offered by package holidays during the cost of living crisis is leading to a surge in interest by consumers, new Jet2holidays research reveals.

A poll of 2,000 adults, who have been abroad on holiday before, found 39% like having someone to arrange transfers, book accommodation, and sort the flights for them as opposed to doing it all separately.

While 32% consider not having to worry about anything when they reach their destination as a positive, similarly 29% like having one point of contact should any problems arise.

Having Atol protection if something goes wrong (31%) and getting great value for money (28%) are also driving the demand for package holidays.

The current economic climate is a factor in the surge in popularity – with 82% revealing this has directly led to them considering a package break.

A further 28% appreciate the transparency of package holidays and are glad they do not have to worry about surprise hidden fees.

More than half (57%) are adamant they will take an overseas holiday in summer 2023.

The Greek islands are most popular, followed by Italy, the Canary Islands and Portugal.

The study, carried out through OnePoll, found 36% are craving the change of scenery a getaway provides.

A Jet2holidays spokesperson said: “Brits are looking for the best value getaways, and knowing everything is taken care of for them, is the icing on the cake.

“Package holidays offer more peace-of-mind for holidaymakers who might still be feeling uncertain after the pandemic, and they provide value and assurance to those feeling the pinch in today’s economy.

“We are right in the middle of the peak booking season for holidays, and that desire for trust rings very true. Holidaymakers want to book a package holiday through a reputable provider and this research backs up the trends we are seeing.”

They added: “People very much have an appetite for their well-deserved holidays, particularly after events of the last few years, and despite the fact the purse strings may have tightened in recent months.

“Understandably, Brits are after a trip away that doesn’t break the bank and a package holiday puts them in control of so many elements including the budget.”

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