A new brand identity has been created to “rejuvenate” Gatwick alongside a multi-million pound development programme.
A ‘refreshed vision’ – reflecting a strong ongoing recovery from the pandemic – provides a platform for the airport’s next phase of growth, supporting economic opportunities for the region.
The investment includes the expansion and refurbishment of departure lounges “to create more modern, appealing spaces for passengers, while at the same time considering the airport’s sustainability goals”.
It will also focus on accelerating automation to improve check-in and boarding, as well as enhanced airfield technology.
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The vision – ‘to be the airport for everyone, whatever your journey’ – focuses on delivering a personalised experience to meet passengers’ individual needs.
A strengthened focus and investment on simplifying the journey through the airport by focusing on “ease, efficiency and experience” has been pledged.
“This will allow passengers more time to shop, have a drink, or finish some last-minute work calls or emails,” a statement said.
A multi-million-pound upgrade of the airport railway station is also on-track for completion later this year.
Chief commercial officer Jonathan Pollard said: “This is a perfect time for us to launch our new brand and refreshed vision, as we head into our second year of recovery from the global pandemic and look to embark on a very promising chapter of growth.
“We are taking a multi-dimensional approach, combining investment in airport development, along with a new visual identity, to rejuvenate the image of London Gatwick. We expect this will translate to more people choosing to fly from the airport, with even more exciting destinations for passengers.
“Our previous brand served us well for over 10 years, but it’s now the right time to modernise and update our airport. As we look ahead to future growth, our refreshed brand celebrates the past and brings us into the future.”
More: Air China returns to Gatwick after three years
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