Premier League team Wolverhampton Wanderers has agreed a partnership with Royal Caribbean, which has become the club’s official training wear partner.
The cruise line’s branding will appear on all first-team training wear worn by the Wolves players and staff throughout the 2021-22 and 2022-23 campaigns.
Ben Bouldin, EMEA vice-president at Royal Caribbean International, said: “As Royal Caribbean returns to service around the world and prepares for an incredible 2022, this partnership with Wolverhampton Wanderers FC presents a brilliant platform to broaden our visibility and reach.
“We are already a very popular holiday brand among those living in the Midlands, with appeal from a wide range of holidaymakers.
“We are delighted to be involved with the Premier League through this high visibility partnership, which will enable us to reach new audiences across multiple channels.”
Russell Jones, Wolves’ general manager for marketing and commercial growth, added: “From the moment we first started talking, it was clear that we shared a progressive approach to challenging what is perceived as the norm in our respective industries.
“Planning starts now as we work on exciting and innovative ways to introduce Royal Caribbean to Wolves fans and the wider Premier League TV viewing audience.”