Awesome experiences in Costa Rica


Vibrant cultures and contrasting landscapes await your customers in all parts of Costa Rica

Costa Rica is a place to see and do. With its varied landscapes and diverse cultures, there’s so much for clients to experience during a visit to the Central American country.

One thing that ties everyone together, though, is the idea of ‘Pura Vida’, which means ‘pure life’ or ‘simple life’.

Now agents can learn more about this concept by taking an online training course at the Pura Vida University. Here they will discover all that Costa Rica has to offer, and how it can be enjoyed in a sustainable way – one of the destination’s key commitments.

Local life

One of the best things about Costa Rica is its size – visitors can discover a lot in a couple of weeks. And while it might be small in stature, it is packed with incredible diversity, offering visitors a wide range of experiences.

From the Afro-Caribbean influence on the east, to the traditional cowboy (Sabanero) culture of the north, and the Pacific coast’s bohemian atmosphere, each of Costa Rica’s regions boasts a unique and exciting culture.

This extends to its natural beauty, where microclimates allow guests to enjoy a multitude of different landscapes. Visitors can combine a trip to Tortuguero on the Caribbean coast, San Gerardo de Dota in the south and Marino Ballena National Park on the Pacific coast – a perfect mix of adventure, wildlife and beach wellness break.

All the while they’ll be able to take in Costa Rica’s eclectic cuisine, which has been shaped by its multi-ethnic population. From traditional rice and bean dishes like pinto, to patacones (deep fried plantain), there’s something for all tastes, and it can be washed down with a refreshing Churchill snow cone drink or a flavoursome coffee.


Pura Vida principles

  • UK operators are encouraged to work with companies which have been awarded the Certification for Sustainable Tourism.
  • Travellers can use the online calculator found on Pura Vida University to track the amount of carbon emissions produced by their flight and choose whether to offset this with a donation.
  • Volunteering projects range from working in animal conservation to teaching English and can have a far-reaching impact on local communities.
  • Respect for the environment is at the heart of the pledge. And by visiting a country committed to sustainable travel, other places and businesses will be inspired to follow suit.

Learn about the Pura Vida pledge and take the online training course at:


Pictures: Andrés Madrigal/Imaginaria

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