A brand refresh for Attraction World Group has been revealed “to reflect its current position and offering to the market”.
A new logo is part of the group revamp covering the Attraction World, FloridaTix and AttractionTix brands which collectively claim to have enabled more than eight million customers to pre-book worldwide attractions.
New technology to follow is designed to enhance Attraction World’s partners’ experiences and attractions’ offering to their customers, according to the Birmingham-based company.
The refresh, unveiled to coincide with World Travel Market, follows new partnerships clinched with Holiday Extras and Thomas Cook, and the acquisition of Open Pass into the Ten Oceans group, which acquired Attraction World in June.
The UK’s largest B2B tours and attractions supplier supports more than 6,000 agents across the UK and Ireland.
Chief commercial officer Justin Mahoney said: “It’s important that we incorporate all three of our fantastic brands underneath a group umbrella, to represent the growth and the future of the business.
“The rebrand and the impending launch of the new tech stack really represents our ambitions, and also reflects how the business has evolved in recent times.
“We have, and will always, continue to evolve to stay ahead of industry trends and market changes, to strategically support the needs of our partners and our customers.”
Newly-promoted head of trade sales Kelly Hayre added: “With the recent growth of the team, travel corridors reopening and the huge development of our new agent technology stack, we knew the time was right.
“After spending a lot of time developing and focussing on our core company values, this rebrand certainly marks a fresh, innovative, and exciting chapter for us all and we’re excited for all of our agent partners to be joining us on this incredible journey.”