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Gold Medal offers holiday prize to promote Asia brochure launch

B2B operator Gold Medal has launched a competition for agents to win a holiday to Singapore and Thailand to help promote the operator’s new Far East & India brochure.

Released on Thursday (September 28), the 116-page brochure features 17 new hotels and 12 new experiences.

Two hundred agents will receive the brochure on Thursday, with the operator promoting the programme over the coming eight weeks with dedicated e-shots, web landing pages and social media content.

The nine-night holiday prize will be for two people, with flights by Singapore Airlines.

Agents who make a package booking from September 28 until November 2 to any Far East or India destination can enter the prize draw by sending their booking references to win@goldmedal.co.uk with the subject line ‘Take me to the Far East’. One winner will be announced in November.

Double Farebank Rewards will also be available on Far East and India bookings from September 28 to October 31.

Deborah Wadhams, head of long-haul product, said: “Our experts have balanced adventure with relaxation, and ancient cultures with sandy beaches throughout the creation of this brochure.

“After looking at recent booking trends, and from listening to our agents, we have identified that customers are wanting longer stays in the Far East and India, with multicentre holidays being a popular choice.

“Therefore, this was a priority for us to include to ensure we are supporting our agents in offering what their customers are looking for from their travels to this incredible destination. “The Far East and India have so many incredible hotels and touring opportunities.

“We would highly recommend a stay at Elephant Hills, which offers a 100% ethical elephant encounter in Thailand; or experiencing a Vespa sidecar ride through Singapore to tour this historical city.

“The colourful culture of India can be explored on a ‘Delhi to Kathmandu Adventure’.”

Gold Medal launched its September peaks campaign, The Experts Edit, earlier this month, with special offers and a dedicated microsite.

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