The Hong Kong Tourism Board has appointed Adela Liew as assistant manager for trade development.
Liew has worked in the HKTB’s travel trade and MICE departments since 2017, and was previously Asia Pacific business development manager for London & Partners.
HKTB said she would be the main travel industry contact at its London office and would be in charge of developing new products, trade relationships, tour operator partnerships and travel agent training.
Dawn Page, director, UK & Northern Europe, said: “With close ties to Hong Kong, Adela’s product knowledge and passion for promoting the city is second to none. Her appointment comes at a pivotal time when we look towards the reopening of Hong Kong’s borders and recovery of tourism.”
Liew added: “I look forward to working with our tour operator and travel agent partners. Since the start of the pandemic, we have worked hard to keep Hong Kong front of mind through an intensive online training programme, as well as a social media and marketing activities with trade media and tour operator partners.
“I look forward to continuing to work with the industry to ensure Hong Kong rebuilds as a gateway into Asia when travel resumes.”