IHG survey reveals ‘hunger’ for travel and human connections

More than half (57%) of Brits have already rebooked, or plan to rebook, cancelled holidays, according to new research.

A new survey from IHG Hotels & Resorts found that 58% of Britons have cancelled three or more breaks in 2020 including family holidays and travel for work.

The poll of 2,000 people found that family holidays and visiting loved ones are top of the travel wish lists for 2021.

Four in 10 Brits said that 2020 was the longest they have ever gone without a trip and almost half (49%) think that holidays have positive impact on physical and mental health.

Furthermore, 38% of those who travel for work say that business travel improves their working mood and makes them more motivated.

Before the pandemic, the average adult would have a holiday or mini break every four months, with almost half (47%) feeling it’s important to have something to look forward to.

However, nearly half (43%) said they plan to delay travelling until the vaccine is more widely and easily available.

Karin Sheppard, senior vice-president and managing director for Europe at IHG Hotels & Resorts, said: “With so many looking forward to rebooking missed experiences, whether it’s travelling to spend time with family, a trip away with friends, or travelling for work – it’s evident that there’s a hunger for human connection again.”

Pictured: voco Grand Central, Glasgow (Simon Callaghan)

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