The JG Travel Group has hailed the support of travel agents as it forecasts its “biggest ever year” for its three brands: Just Go! Holidays, National Holidays and Omega Breaks.
The coach tour specialist said the brands were “smashing previous sales records”.
Sales for summer 2022 for Just Go! Holidays and Omega Breaks are up 18% when compared to the pre-pandemic levels of 2019.
The National Holidays brand, purchased in July 2020, is surpassing expectations and set for a bumper year, “with record booking days being smashed multiple times”.
Andy Freeth, chief executive of The JG Travel Group, said: “We are on course for the biggest year in our history and bookings have exploded via our trade partners recently.
“Many products have already sold out and more are being added all the time.
“Our short breaks, event and experiences are proving particularly popular with products such as Harry Potter Studio Tours and André Rieu driving demand.”
The group began actively targeting the trade in August 2020, following its purchase of the National Holidays brand.
Claire Dutton was recruited to drive trade sales and now some leading agency groups say The JG Travel Group is among their top volume suppliers.
And in November 2021, the group recruited Chris Agbaosi for a newly created role to support the retail trade and partners.
Freeth added: “We’ve worked really hard as a business over the last 18 months to drive awareness of all our brands and products within the trade.
“I’m delighted with what we have achieved, and we’ve seen bookings rise across the entire group as a result.
“We remain committed to investing in agents and will continue to do this going forward. They are an important part of our growth plans and we will support them in as many ways as possible.
“We’ve had such a fantastic start to 2022 and with travel now firmly back on customers agenda we’re very excited about this year.
“We are seeing that customers are keen to make 2022 their big year of holidays, with many booking three, four or even more trips during the year with us.”