Coach tour specialist Just Go Holidays has added a London theatre breaks and attractions programme to its product range for the first time.
Nineteen West End theatre shows are featured, along with Abba Voyage in the Queen Elizabeth Olympic Park. They are packaged with coach travel and overnight accommodation.
The move means that London theatre and attractions coach breaks can now be booked through all three JG Travel Group brands: Just Go Holidays, National Holidays and Omega Breaks.
More: Just Go Holidays urges agents to promote festive breaks now
Two-day theatre breaks are available for departures on selected Saturdays, from mid-August onwards.
Thursday departure dates have been added in November and December to meet the demand for trips to London over the festive period. Prices start from £159.
Three-day New Year in London packages are also on sale which include tickets to a show on December 30 and a gala New Year’s dinner the following evening. Prices start from £329.
There are five new two-day London attraction breaks. Each includes admission to a key attraction such as Buckingham Palace, the Tower of London or the Houses of Parliament. Prices start from £169.
Claire Dutton, trade sales manager at Just Go Holidays, said: “We trialled a couple of products to see how they sold, and it was clearly something that our loyal JG customers wanted, as the response was incredible.
“Just Go Holidays include coach travel from a wide range of pick-up points around England and north Wales, tickets and hotel accommodation, thus removing the hassle of customers having to organise everything themselves.
‘We have all the leading shows from Jersey Boys (pictured) and Les Misérables to Hamilton and Spitting Image – there really is so much variety for agents to promote and something that will appeal to everyone.”