Incentives specialist My Booking Rewards (MBR) has reported a record-breaking peaks period, with UK agents earning rewards worth more than £50,000.
The rewards – such as cash, free room nights, fam trip places – were earned over the peaks selling season from December 15, 2023, until January 31.
They were collected as agents logged more than 13,000 bookings on the MBR platform, and suppliers saw record returns with a combined sales revenue of £80 million.
MBR said the 2024 peaks season was “significantly” higher year-on-year, with the period of December 15, 2022, to January 31, 2023, seeing agents earning £37,000 in rewards from 10,000 bookings, and £63 million secured in supplier sales revenue.
The company also highlighted the fact that there are still many offers available until the end of February, including double cash and point rewards from selected suppliers.
Furthermore, MBR has welcomed more than 500 new agents so far this year.
Darren Pearson, MBR chief executive, said the company is seeing record peaks figures in other markets as well as the UK.
“We’re delighted to have helped so many agents boost their earning potential by tapping into our unique rewards-led formula, which also enables our suppliers to generate increased ROI for their businesses,” he said.
“An integral part of our strategy is to support the agent-supplier relationship with increased earning power and peaks is no different.
“As an MBR member, agents not only have the opportunity to grow their rewards revenue – in some cases even double it – but suppliers also reap the benefits of incentivising bookings logged.
“This sits alongside the ability to educate and be educated via webinar training and a full marketing suite of additional information.”
More: My Booking Rewards hails record-breaking number of agent bookings