Newmarket Holidays has created a new category called Exclusive Tours, highlighting holidays with activities, hotels or other features that are not available with any other UK tour operator.
The range includes African safari adventures, Wimbledon tennis breaks, and a Lapland Santa Experience.
Richard Forde, head of trade sales at the escorted tour operator, said: “Our product teams work tirelessly to create tours that are magical and memorable, including some that take customers to places they can only reach with Newmarket Holidays, or combine specific features that are not available with anyone else in the UK.
“Creating the Exclusive Range brings these tours and holidays together in one place and helps us to highlight this to agents, giving them a powerful sales message for their customers.”
The range features Newmarket’s Wimbledon Tennis & London Break, a two or three-day sports and sightseeing trip that combines central London hotels with a reserved seat at No.1 Court for the final weekend.
Also included is a Lapland Santa Experience Day in the Swedish Lapland resort of Pajala (pictured), where Newmarket Holidays is the only operator and flights are limited to just one aircraft per day.
The Kruger Safari and South Mozambique Beach features exclusive elements such as accommodation at Machangulo Beach Resort and Camp Bethel.