Not Just Travel (NJT) has unveiled a marketing campaign in a bid to help its travel consultants take advantage of the late summer holiday market.
The franchise specialist said the campaign, named Holiday Heroes, “puts the value of travel consultants’ service at the centre of consumer’s minds, while promoting highly tailored deals based on current booking trends”.
The campaign highlights deals for departures in both summer 2022 and summer 2023 from 11 of NJT’s key trade partners, including Classic Collection, Travelpack, Norwegian Cruise Line, Saga, Arosa and Scenic.
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The franchise said its head of trade Natalie Holder has worked closely with trade partners to source a “mixture of the best holidays including cruises, five-star river cruising and luxury long and short-haul”.
Each NJT consultant will be supplied with social media posts and images, a Holiday Heroes video and weekly emails.
Steve Witt, NJT co-founder, said: “The value of travel consultants in saving money, time and stress has never been so apparent.
“Holiday Heroes is designed to give customers the highest level of ongoing support, training and commission of any UK travel franchise.
“We are capitalising on the high consumer demand for holidays this year and next by delivering content and offers specifically designed around what consumers want right this very minute.
“The market is huge – millions of pounds are spent each day across the UK on last minute bookings, and as soon as customers return from one summer holiday they are eager to book the next.”