Riviera Travel has launched its trade incentive for January and February, with £40,000-worth of prizes up for grabs.
Agents who make a Riviera booking in either month will automatically be entered into a giveaway draw to be selected as a winner at random.
Prizes include all-expenses-paid Riviera Travel escorted tours to Vietnam, Sri Lanka, India or the American Deep South – as well as European river cruises.
Also to be won are three Riviera Travel holiday voucher and merchandise packages, worth more than £3,000 each, plus gadgets such as iPads with AirPods, iPhones, HD TVs, Dyson Airwraps or hairdryers and Ninja air fryers.
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Vicky Billing, Riviera Travel’s head of trade and partnerships UK and Ireland, said: “Our agent partners have always been brilliant for us and this year was no exception. We want to say a huge thanks to everyone for all their support.
“Agents will once again be central to our success in 2024 and we hope they are as excited as we are about our wide range of holiday choices.
“To give them even more reason to sell Riviera we’re offering a range of fantastic prizes, with all bookings securing an equal chance to win.”
The winners will be announced weekly via Riviera Travel’s trade social channels.
Also as part of its peaks campaign, Riviera Travel will be giving away gifts worth more than £1 million to customers during the next three months.
To mark the operator’s 40th year, Riviera will reward every booking made between December 20 and February 29, 2024, across its river, ocean and touring range.
Gifts include an eight-day all-expenses-paid river cruise for two with spending money, a worldwide tour for two, European tour for two and travel vouchers up to the value of £500.
Phil Hullah, Riviera Travel chief executive, said: “This one-time giveaway marks the beginning of a year of celebration for Riviera.
Furthermore, the operator is offering savings of up to £1,000 per couple on a selection of worldwide tours departing in 2024.
It has 22 departures to choose from across 11 different itineraries and includes three options dedicated to solo travellers.
The tours run from September to November and cover destinations including New Zealand, South America, North America, India, Asia and Africa. The offer is open to January 31, with prices from £2,449.