Riviera Travel will host 10 river cruise and escorted tour fam trips this year for 100 travel agents.
The operator said this total represents a 60% increase compared to 2023.
River cruise options will include itineraries on the Rhone and the Seine, while escorted tours in Europe will also be available.
Each trip will be accompanied by a member of Riviera’s trade sales team.
Agents can register their interest by emailing tradesales@rivieratravel.co.uk. Dates and additional itinerary details will be announced shortly.
Vicky Billing, head of trade and partnerships at Riviera, said: “We understand that experiencing our product first-hand is the best way for travel agents to improve their knowledge and consequently boost their Riviera sales.
“These fam trips will showcase all the elements that make Riviera unique, such as our innovative itineraries, unbeatable onboard service and carefully curated shore excursions.
“We’ve received excellent feedback for our previous trips and can’t wait for the trade to travel again in 2024.”