Santa’s Lapland has unwrapped a new look and travel agency marketing campaign to capitalise on demand for festive family trips to Lapland, in northern Finland.
The Hotelplan-owned operator has a new logo, website and brand imagery to promote its trips to meet Santa and his elves in Saariselkä.
Hotelplan’s trade team will offer agents training about via a series of webinar presentations, supported by a four-page digital and printed selling guide and posters.
Agents who secure a booking before the end of September for either season of Santa’s Lapland can enter a competition to bag one of 10 spots to see Elf the Musical in London on November 16.
Julie Franklin, head of agency sales, said: “Our elves have been working hard to add a touch of magic to every step of our festive Lapland holidays and we’re so pleased with the finished rebrand.
“We can’t wait for our agent partners to share our exciting new look with their customers.”
The operator offers two and three-night breaks, with activities such as sleigh rides and the chance to see huskies, reindeer and igloos – plus a visit with Santa.
The packages include direct flights, with services from 14 UK airports to Ivalo, plus transfers and half-board accommodation.
The Santa’s Magic holiday costs from £3,699 per family, based on two nights at Santa’s Saariselkä Inn, Saariselkä, for two adults and two children, aged five and eight, flying from Liverpool on December 5.
