Shearings is offering agents the chance to win a holiday as part of the escorted coach tour operator’s peaks trade incentive.
The promotion features Shearings’ new branding and ‘hassle-free holidays’ tagline, which were revealed in November.
Using the slogan ‘Hassle-Free? Winning Spree!’, the agent incentive runs until January 20.
Agents will receive a £15 Love2shop voucher for every Shearings’ Europe booking, a £10 voucher for every UK booking and a £5 voucher for every self-drive booking.
Furthermore, those making a booking can enter a prize draw to win a holiday for two on one of Shearings’ new ‘Direct-Route Mini-Break’ tours.
The winner will have a choice of trips: short midweek stays, music and theatre breaks or event getaways.
Ashley Dellow, Leger Shearings Group’s head of retail sales, said: “The changes include a complete change in tone, with more casual, fun, playful language, copy that entertains and a logo incorporating our new tagline – hassle-free holidays.
“The ‘Hassle-Free? Winning Spree’ incentive is our first opportunity to show off the new look to agents and as well as a reward for each booking, there’s entry into a prize draw to win two places on one of our Direct-Route Mini Breaks – the more bookings, the more entries, and the more chance of winning.”
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