British travellers are prioritising ‘reconnection’ with the planet and its people when they take their next adventure tour, according to G Adventures research.
The operator has also discounted a range of winter departures by up to 10%, when booked before August 31.
The discounted holidays are for travel between November 1, 2021, and March 31, 2022.
Last month, the adventure travel specialist surveyed more than 4,400 travellers on its global consumer panel, of which 728 were British.
Almost all (94%) said travel is important to their wellbeing and mental health.
“Reconnection travel” was the top reason for travelling, at 45% for Brits, with “revitalisation travel” – a desire for their next holiday to be about personal wellbeing – second at 19%.
Just over half (53%) of British travellers want to take time out from their devices and social media, and a further 32% say socialising and meeting new people is their top wellbeing priority when booking their next holiday.
More: G Adventures discounts tours amid overseas travel restart
Bruce Poon Tip, founder of G Adventures, said: “What this new survey is showing us is that travellers are being much more intentional with how they select their holidays.
“It’s clear people want to reconnect with people and the planet when they travel again, and to ensure their personal wellness is a focus as they do so.
“The term ‘revenge travel’ conjures up a negative sentiment which is maybe why it didn’t land as it was intended to.
“I don’t disagree with the concept of people fighting to reclaim something they have lost, I just don’t think travel needs to carry negativity when there is so much opportunity for tourism to be a positive force for change in the world, and it seems travellers agree.”
The discounted holidays include a week-long trip in the Maldives on a ‘dhoni’ boat; hiking in the Canaries; and touring the highlights of Peru.
Also discounted is Nepal Adventure – Plus, a 10-day mountain holiday which includes a traditional momo lunch with the Sisterhood of Survivors project in Kathmandu (pictured), run by survivors of human trafficking.