Viva Cruises is to expand its international sales team after bringing in a head of global sales to focus on the UK and Nordic markets
Daryl Kornelsen moves into the newly-created role following a career with hotel groups including Leading Hotels of the World, Taj, Shangri-La and IHG’s luxury and lifestyle division.
The Canadian industry-renowned sales expert brings with him many years of international experience in sales and marketing and will expand Viva Cruises’ sales team from this month, according to the Dusseldorf-based European river cruise specialist.
Chief executive Andrea Kruse said: “With this skilled and experienced management team, we are positioned to strengthen our position as a true international player in river cruises.
“We are delighted to have found such a sales expert in Daryl Kornelsen, as he has a deep understanding of the cruise market.
“With his international experience and passion for premium products, Daryl is the perfect fit for Viva Cruises.
“We are convinced that he will be instrumental in shaping our global growth and will play a key role in the further development and expansion of Viva Cruises’ international sales strategy – including the UK market.”