Zoe Edwards has moved from Celebrity Cruises to join the Advantage Travel Partnership as commercial manager.
She replaces Jo Turney who left Advantage in December.
Edwards will be responsible for managing the consortium’s supplier partnerships across various sectors, whilst securing the strongest commercial offering for Advantage members.
She worked for Celebrity Cruises for seven years across a range of roles and was previously a senior cruise partnerships manager at Thomas Cook.
Advantage senior commercial manager Victoria Hopper said: “We are thrilled to welcome Zoe to the team.
“She is another exciting hire for us, and her robust supplier-partnerships and extensive commercial experience will stand us in good stead as we continue to deliver a strong commercial offering and high-quality service levels to our members.”
Edwards added: “I’ve always had a great deal of admiration for how Advantage operates and am delighted to be joining their incredible team.
“I am looking forward to building on the great relationships Advantage has with its commercial suppliers, whilst utilising my experience to develop an in-depth understanding of our members’ businesses and finding ways to best support them.”