Travel agents are being encouraged to join a training initiative established by the US state of Utah.
Those who complete the Utah Specialist Academy programme by July 31 will be entered to win a space on a UK and Ireland fam trip to in spring 2024.
Travel advisor graduates of the Utah Office of Tourism academy will receive ongoing access to resources including training updates, information on new experiences and assets, itineraries and new product updates.
Utah Office of Tourism global markets specialist Jody Blaney said: “The UK is the number one long-haul source market to the USA and the goal of this programme is to maintain and boost that by providing travel advisors with the tools and knowledge to sell the incredible experiences Utah has to offer.
“The resources, information and assets provided in the Utah Specialist Academy will give travel advisors the confidence, familiarity, and knowledge to close more leads and ultimately drive sales.”