The first dedicated market representative in the UK has been appointed by UAE destination management company Arabian Adventures.
The move by the Emirates Group company comes as travel demand to Dubai continues to rise.
The UK is a top source market for Arabian Adventures in its capacity as a DMC – offering end-to-end destination services to international travel trade partners – as well as Dubai desert safari and UAE city tour offerings, cruise handling and events services.
Adam El-Masri has taken up the role as UK market manager, returning after a decade’s experience in business development for hotel groups in the UAE.
He will focus on business development, engaging with the company’s long-standing travel trade partnerships across the UK, including the luxury, golf and sports segments.
Alaa AlKhatib, vice president of destination management at the dnata Travel Group, said: “We’ll be pleased to welcome Adam and to see him contribute to the continued growth of our award-winning Dubai-based DMC in the UK.
“There are huge opportunities for all package holiday operators to utilise the on-the-ground knowledge and networks that both Arabian Adventures – and its sister company Destination Asia – offer, to create attractive and unforgettable holiday experiences for their customers.”