Charitable Travel Fund is launching its own fundraising challenge in memory of the late Captain Sir Tom Moore.
The charity is inviting all travel lovers to take part to support JustGiving’s Captain Tom 100 initiative and help tourism communities worldwide that have been impacted by the Covid pandemic.
The #CharitableTravelFundChallenge runs from April 30, which would have been the 101st birthday of Captain Sir Tom (pictured) and is the one-year anniversary of his charity walk that raised £38.9 million for the NHS, until May 3.
Participants are encouraged to do an activity of their choice based around the ‘100’ theme with a travel bias. This could for example be climbing the height of a tourist attraction such as Niagara Falls 100 times on a staircase at home or jogging 100 times the height of the Taj Mahal in a local park.
Alternatively the ‘100’ challenge could be building 100 sandcastles, scoring 100 goals, baking 100 cakes, hopping 100 laps of the garden, writing a 100-word poem or flipping 100 pancakes.
Melissa Tilling, founder and trustee of Charitable Travel Fund and founder of social enterprise and travel agency Charitable Travel, which supports the charity among others, said: “Captain Sir Tom continues to be an inspiration to all of us; and now his foundation acts as an amazing call to action to support all charities across the nation who help people, animals and the environment globally.”
Tilling added: “The Charitable Travel Fund charity is excited to take part in the Captain Tom 100, with a #savetravel twist, by encouraging supporters to run, walk, swim, hop, ride a distance 100 times the height of your favourite tourism landmark raising money to help people in tourism destinations in dire need when tourism stops.”
To incentivise people to take part, the charity has teamed up with IAG Loyalty to offer one participant, who completes the challenge and is selected at random, 100,00 Avios reward points towards future travel.
Rob McDonald, IAG Loyalty chief commercial officer, said: “We are delighted to support the Charitable Travel Fund’s initiative as it reflects our values of health and wellbeing and our commitment to support great causes and especially to continue in the support of the fundraising that Captain Sir Tom Moore began.”
Funds raised will help communities and destinations which have suffered due to the lack of tourism as a result of the Covid pandemic.
Contributors can fundraise or donate to the Charitable Travel Fund and share their ‘100’ activity on social media by using #CaptainTom100 and #CharitableTravelFundChallenge. To find out more go to its dedicated Captain Tom 100 page here
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