Flight Centre has launched its first-ever television advertising campaign in the UK to mark its 40th anniversary.
The month-long Your Centre campaign highlights the “breadth of holiday experiences” available through the agency.
It will be shown on channels including Channel 4, Channel 5, Sky channels and ITV Digital stations, as well as on radio stations including Radio X, LBC and Greatest Hits, alongside being displayed on billboards and social media.
According to Flight Centre, the aim of the advert is to capitalise on the international bounce back of travel.
Yvonne Hobden, head of marketing for leisure at Flight Centre UK, said: “The Your Centre campaign places our team’s expertise at the heart of our messaging, conveying our dedication to booking every type of holiday in the complex, post-Covid landscape, tailored to our customers’ needs.
“We are supporting this with the core message to bring out the many ways our people make planning travel easy.”