Visit Gibraltar, the marketing arm of the Gibraltar Tourist Board, is planning fam trips to promote its new logo and branding.
It said the new look comes ahead of a consumer awareness campaign and the programme of trade and media visits.
The new branding moves away from the ‘Gib’ logo in favour of an image that features Gibraltar in full, with five letters drawn in shaded reference to Gibraltar’s nature and heritage.
Featured are a Barbary macaque, Gibraltar Candytuft, the Rock, the Trinity lighthouse and Admiral Lord Nelson.
The new advertisements are accompanied by the strapline ‘Where the Med begins’ in reference to Gibraltar’s strategic location at the crossroads of the Mediterranean Sea and the Atlantic Ocean.
The campaign launch will also feature social media posts using the hashtag #WheretheMedbegins.
The tourist board said the brand refresh is part of a longer-term strategy for tourism in the destination which encompasses product enhancement, infrastructure development and green initiatives.
Christian Santos, the minister for equality, employment, culture and tourism, said: “When attracting Gibraltar’s future visitor, we want our narrative to embody the fabric of our destination and our cultural identity.
“We are very excited to be launching a new chapter of storytelling that draws on our history, our protected wildlife, our historic city and, of course, our people.”
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