An online fam trips hub has been created by Gold Medal and dnata Travel Group UK’s B2B specialist brands Pure Luxury, Cruise Plus and Incredible Journeys.
The platform features blogs from educational trips and has been designed to support agents to expand their knowledge through in-depth reviews from first-hand experiences, personal stories and the sharing of top tips.
The sister brands hosted more than 35 trips for more than 200 agents in 2024.
The brands’ fam trip strategy focuses on providing agents with the tools, expertise and confidence to sell holidays to specific destinations and resorts.
Marketing director Sarah Lancashire said: “While we would love to be able to take all our agents on our fam trips, this unfortunately isn’t possible.
“We do, however, see the value in ensuring the incredible insight gained by our teams and our agents can go beyond just the trip.
“The significant investment from our supplier partners and the strong relationships we have with them, allows us to run one of the most rigorous and broad fam trip programmes in the industry across our four brands, and this new blog space allows all of our agents the opportunity to escape – albeit virtually – to incredible destinations and learn from first-hand knowledge.”