American Queen Voyages has been unveiled as the new umbrella brand with the merger of American Queen Steamboat Company and Victory Cruise Lines.
American Queen Voyages is comprised of American Queen Voyages River, American Queen Voyages Lakes & Ocean – including the Victory Cruise Lines fleet – and American Queen Voyages Expedition, which includes new Alaska and central America expeditions from 2022.
The new brand includes an expanded fleet of seven vessels on the Mississippi River with the acquisition of Victory Cruise Lines and plans to run eight ships by 2023.
The company also plans sailings on other US rivers, the Great Lakes and Pacific north-west, as well as Canada and the eastern seaboard, Mexico and the Yucatan Peninsula and Alaska.
President Shawn Bierdz said: “Through a decade of transformation, American Queen Voyages has surged from the great American rivers to include lakes, ocean and expedition experiences.
“Today, we are American Queen Voyages and embrace this simple but important expression – Discovery Runs Deep.
“As we move into this new chapter and introduce our version of encounter travel, we uphold the originating vision of our company’s founder and chairman, John Waggoner, and his unwavering belief in the renaissance of US river cruising and close-to-home adventures.”