Luxury travel deals firm Secret Escapes starts new TV advertising on Christmas Day.
The ‘Regret’ campaign is designed to highlight the unbeatable value of the company’s offers.
Described as tongue-in-cheek, the three 20-second television commercials feature couples enjoying their holiday in luxurious surroundings, before the realisation hits that they could have paid up to 50% less had they booked with Secret Escapes.
The new TV advertising has been created in both English and German and launches in both markets from December 25.
Chief customer officerLouise Nolder said: “We’re thrilled to be launching this new campaign. With trade bouncing back fast post-Covid, we want to remind travellers that Secret Escapes provides incredible deals on hand-picked luxury trips.”