Almost half (48%) of holidaymakers who have taken a UK domestic cruise this summer plan to book another one within the next 12 months.
The finding was revealed by online specialist cruise.co.uk after it polled more than 1,400 customers.
More than a dozen cruise lines have offered round-Britain sailings as they returned to service amid international cruise restrictions, which have now been relaxed to allow normal itineraries to resume.
Sailings around the UK have previously mainly appealed to passengers based overseas rather than from the UK.
The research showed that the on board service was the highlight for most passengers who have taken a ‘seacation’, with almost three-quarters (74%) citing it as one of the standout features.
Next was the quality of food and drink (57%), followed by the on board facilities (52%).
Respondents were also asked to rate the onboard safety measures out of 10; the average score came in at 8.9, representing a real vote of confidence for the steps that the industry has put in place to ensure people can sail again, according to cruise.co.uk.
The company has previously stated that seven-night UK coastal cruises are most sought-after, which are offered by lines including P&O Cruises, Cunard, Celebrity and MSC.
Deputy managing director Tony Andrews said: “Seacations have been a real success story this year and it’s a pleasure to hear so much positive feedback from impressed guests. The outstanding onboard service, facilities and dining, combined with the health and wellbeing measures, have proved a winning formula.
“With staycations now well-established in the UK, we’re hopeful that the advantages of a seacation will similarly make it a popular holiday option for many years to come.”