The head of Visit California has issued an appeal for tourists to support the recovery of Los Angeles from devastating wildfires which wreaked destruction, killing at least 27 people.
The state’s tourism organisation published a map showcasing that more than 98% of Los Angeles County is not in a burn area in a bid to help educate travellers where LA’s iconic sights are in relation to the actual fires.
A second map highlights the re-routing of the Pacific Coast Highway around the Palisades fire closures.
In an update almost two weeks since the first wildfires broke out, Visit California praised the “extraordinary resilience” of affected residents.
“Now is the time to love LA and support in its recovery, helping it continue to shine as the beacon to the world,” the organisation said.
“Visit California is in constant communication with our partners on the ground, working swiftly to support Los Angeles as well as to showcase that this region is on a road to recovery.
“Tourism is needed to keep these doors open and to support the many residents whose lives and livelihoods have been severely affected by the fires.
“Visitors are encouraged to support local restaurants, hotels and other businesses that depend on the city’s normally thriving tourism economy.”
Travellers were urged to source updated, accurate information in Visit California’s Travel Alerts including road closures, relief accommodations and charitable organisations, including the Los Angeles Fire Foundation, the California Community Foundation, and the American Red Cross, making a difference on the ground.
Visit California president and chief executive Caroline Beteta said “We are all still processing the devastation wrought by the Los Angeles wildfires and the impact they had on the people and communities of LA, and those that love them.
“We are immensely thankful for the first responders that have been working tirelessly and are truly moved by the outpouring of support seen throughout this tragedy. From Angelenos volunteering their time and local restaurants opening their doors with free meals to the state’s tourism industry organising donations and hotel discounts for evacuees. When the going gets tough, Californians rally together. Now we’re counting on you.”
She added: “Los Angeles has always been a beacon to the world – a place where dreams are born and stories unfold from the silver screen to iconic landmarks. Now this resilient city needs your help in its recovery story. One of the best ways to support the comeback of Los Angeles is to plan a trip.
“Impacted communities and businesses need the tourism economy to keep doors open and to support the many residents whose lives and livelihoods have been affected.
“Fortunately, more than 98% of Los Angeles County was not in a burn area.
“Los Angeles is the beating heart of California tourism. The city, along with its iconic sites and experiences – the Hollywood Sign, Universal Studios Hollywood, the Santa Monica Pier, Getty and Getty Villa, Griffith Observatory and many more – remain intact and accessible to visitors from around the world.
“Los Angeles depends on its normally thriving tourism economy. Plan a trip and help the local businesses and residents that need tourism now more than ever.”
