More than 180 delegates have signed up to attend what is expected to be the largest Advantage Travel Partnership cruise conference since the event was first staged in 2012.
The event is being hosted in partnership with Ambassador Cruise Line on board the ship Ambience sailing to Amsterdam on October 24-27.
Senior figures due to attend include Ambassador chief executive Christian Verhounig, Royal Caribbean International UK and Ireland senior sales director Aaron Langford, Princess Cruises UK and Europe vice president Eithne Williamson, AmaWaterways managing director Jamie Loizou and Silversea UK, Ireland, Middle East and Africa managing director Peter Shanks.
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Advantage cruise commercial manager Jonny Peat said: “We have been overwhelmed by the support of our members and trade partners this year and are delighted also to be hosting a number of the sector’s highest profile figures.
“This year’s ‘no fly’ cruise experience and choice of Amsterdam as the destination have also been a key driver for attendance.
“We are planning to have a strong business content programme covering all sectors of cruise.
“The lucrative ‘yet to cruise’ sector will also be a major focus as we see this as the biggest opportunity for our members to grow their cruise businesses. The conference will be a rich blend of learning, destination enrichment and a true cruise experience for all.”
Ambassador divisional sales manager Louise Tansey added: “We are delighted to partner with Advantage to host the prestigious Latitude Cruise Conference on our Amsterdam City Break sailing.
“It’s a fantastic opportunity for us to showcase the Ambassador experience to delegates, where they’ll not only enjoy insightful business sessions and workshops onboard Ambience but also the exceptional service, outstanding cuisine and amazing entertainment we offer to all our guests.
“We know there is nothing more valuable than experiencing our amazing product, and we’re working hard to ensure we offer delegates the chance to thoroughly enjoy themselves as we look to treat them to some very special Ambassador moments.