Holidaysplease is overhauling its agents’ individual website profile pages and social media channels and has highlighted immediate commercial gains from those completed so far.
The profile pages will feature new photographs and up-to-date information and reviews, with content then repurposed for social channels.
Director Charles Duncombe told agents at the first Holidaysplease conference since 2019 that tracked enquiries from channels updated so far showed the revamped profiles had driven business worth “tens of thousands” of pounds.
Other improvements will include updated email signatures, as agents were encouraged to create personalised content including videos to drive more engagement.
Social media executive Di Victory and Danny Sperling from Minty Highway Consultancy warned agents not to saturate social pages with offers but highlighted the importance of a consistent presence to ensure opportunities were not missed.
Victory said: “You may not like posting photos or videos, but your customers loving seeing you – you only have to look at the comments when you post.”
Encouraging agents to celebrate awards nominations and victories, Sperling added: “You also might not like shouting about these things, but it’s not showing off, it’s validation of your business.”
Plans for 2023 include regional workshops to support Holidaysplease agents and their marketing efforts.