APT & Travelmarvel has launched its 2025 European river cruise programme, which includes new Travelmarvel itineraries that are exclusive to the UK and Ireland.
The launch is supported by an early booking offer, including free business class flights, drinks packages, and deposit of £99 on Travelmarvel bookings made before April 30.
Agents will also earn £100 of Love2Shop vouchers for every APT and Travelmarvel 2025 Europe booking they make before March 17.
The company said the UK and Ireland exclusive cruises have been created because the countries are among Travelmarvel’s most commercially important markets.
“As awareness of the brand’s outstanding value, flexibility and quality grew, so too did demand,” it said.
“Strong bookings from domestic customers competed against those from APT’s international markets. Global interest outpaced availability and many sailings sold out quickly.”
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The new cruises aim to help the region achieve its “full sales potential” and ensure agent partners have “access to maximum availability and can convert as many leads as possible”.
Ring-fencing capacity from international markets means agents will have greater opportunities to secure clients’ first choices of dates, destinations and cabin types, added the company.
Travelmarvel has also increased capacity by extending the 2025 sailing season from March to the end of December – its longest ever.
The new itineraries from Travelmarvel are all eight-day cruises: Highlights of the Danube, from £1,895; Christmas on the Danube, from £2,095; and New Year’s Eve on the Danube, from £2,095.
Brad Bennetts, APT & Travelmarvel’s head of sales and business development, said: “Travelmarvel, with its flexible travel style, contemporary-designed fleet, and APT gold standard of service delivery, continues to draw travellers from the UK and Ireland with levels of demand that exceed the allocation given to our market.
“We know that our partners are eager to sell more, so we are creating new cruises, exclusive to this market, maximising the volume of inventory available and helping agents to close more sales than ever for the 2025 season.”
APT & Travelmarvel has prepared an agents’ toolkit which includes a 103-page brochure, which agents can access digitally or request in print via the APT Agent Club.
Pictured: Travelmarvel Vega.