The Business Travel Association has launched the Generation BTA Advisory Board, aimed at generating “new and diverse perspectives”.
The board has been created to “engage with the next generation of leaders” and ensure the business travel industry “flourishes by reflecting the needs and views of everyone within it”.
The board will assess how the BTA and the industry appeal to a wider and more diverse demographic, which is a key priority for the association.
Thirteen board members have been appointed and they will work in groups to tackle issues and “bring about positive change”.
Clive Wratten, BTA chief executive, said: “It is vitally important that the business travel sector is represented by a diverse range of members.
“I’m confident that the board will help bring a fresh perspective into how we, as the BTA, represent everyone in business travel.”
The Generation BTA Advisory Board has seven male and six female members, with a mix of ages, to ensure a fair spread of experience and diversity.
Appointments are for two years, and the board will choose a chair who will serve for two years.
The new Generation BTA Advisory Board members are:
Sonam Popat, marketing consultant at Gray Dawes Travel.
Peter Snowdon, commercial director (UK) at TAG.
Georgia Suttie, venue find operations manager at Agiito.
Liam Kelly, regional strategic account manager at Egencia.
Alessandra Rossi is commercial and partner solution manager at Reed MacKay.
Aron Jameson is operations team leader at ATPI.
Daniel Case is LOGiC and online development manager at Inntel.
Laura Macpherson is strategic partnership manager at Key Travel.
Daniel Murphy is commercial and distribution leader (Europe Air Supply) at Flight Centre Travel Group.
Liz Brown is account manager at Altour.
Dani Ives is partnership project manager at Focus Travel Partnership.
Juan Antonio Iglesias is head of consulting EMEA at FCM.
Neil Wainwright-Farrar is head of learning and development at Clarity Travel.