Carnival Cruise Line is set to launch a marketing campaign aimed at the UK market as it prepares to start one of its longest ever European seasons.
The Declaration of Fundependence campaign is to run across different media platforms including the line’s TikTok, Facebook and Instagram channels from next week until 2023.
Agents and customers also have opportunity to win a cruise by saying what they want from their sailing with the US-based line, which has 36 European departures from ports such as Dover, Rome and Barcelona over the next two years.
The line will operate 19 European sailings this summer, starting on May 8.
Iain Baillie, the line’s international sales vice-president, said: “[The campaign] will allow people to show off their American side because they can say what they want to do on a Carnival ship.
“Everyone has been challenged throughout the pandemic. It’s now time to bring back the fun whether that be ride the Bolt rollercoaster at 40mph or laugh out their lungs at the Punchliner Comedy Club.”
Agents can download assets and host them on their own websites, added Baillie (pictured).
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