Hays Travel, the UK’s largest independent travel agency, has become the new sleeve sponsor for Sunderland AFC.
The agency was founded by the late John Hays in the northeast more than 40 years ago and now has over 450 branches across the country.
Dame Irene Hays said: “As a long-term friend and supporter of Sunderland AFC, we are thrilled to partner with the club for the upcoming season.
“While Hays Travel is UK-wide, our roots are in the northeast and we are proud to be headquartered here in Sunderland.
“We try to support young people to reach their potential in sport through our Hays Travel Foundation and the Club’s values and ambitions chime with our own, so we are excited to get the partnership started and see what the season brings.”
Steve Davison, SAFC’s chief operating officer, added: “We are delighted to partner with Hays Travel, an organisation deeply connected with the northeast but renowned nationally for their exceptional levels of service.
“Partnering with brands who share our core values and understand our community is an integral part of our strategy, and we look forward to supporting each other throughout the upcoming season.”
The agreement will initially run throughout the 2023-24 season, with Sunderland playing in the Championship.
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