Expanding Midlands agency Horizon Holidays has recruited Louise Devall as head of retail.
She was most recently regional sales manager at Midcounties Co-operative, a position she held for more than 12 years.
The appointment comes as the Birmingham-based firm embarks on ambitious plans to open 50 branches within Morrisons supermarkets.
Devall said: “I am thrilled to be joining Horizon Holidays at the start of the journey and rollout of multiple branch openings. It’s such a fantastic time to get involved shaping and building the business for the future.
“I am looking forward to working with the senior Horizon Holidays team, recruiting new team members and rolling out further branches within Morrisons supermarkets up and down the country.
“The Horizon Holidays and Travel Money stores are a dynamic hi-tech concept. It really is a one stop travel shop with state-of-the-art digital screens and signage and virtual reality to drive sales and enhance customers’ experience.
“This is selling travel in a high foot flow environment in a fun and exciting way.”
Company chief executive Hamza Waris added: “I’m delighted to welcome Louise to the Horizon Holidays family we are looking forward to creating a really successful and exciting brand for all our current and future colleagues and customers alike.”
