More than 325 agents have signed up to Hurtigruten’s new rewards scheme since it was launched less than a fortnight ago.
This comes as the line revealed that for the year to date, its B2B revenue had grown by 107% year on year, according to UK and EMEA sales and marketing vice-president Iain Powell.
Agents who sign up on the rewards platform before 11.59pm on October 31 will qualify for a welcome bonus of 100 points credited to their account.
They will receive 100 rewards points for bookings with the Original range from Hurtigruten, and 200 reward points for Signature bookings.
Every 10 points equals £1 towards a lifestyle voucher that can be used at more than 200 retailers in the UK, from high street shops to food and drink outlets.
Powell said: “We’re incredibly encouraged by the overwhelming response we’ve seen from the UK travel trade.
“The number of agents signing up to our new rewards platform in less than two weeks shows the deep connections we’ve built over the years.
“We’re excited to see how this programme will help strengthen those partnerships even further and support our mutual success moving forward.”
Pictured: Hurtigruten UK head of sales, James Howlett at Tipto trade event in Carlisle