Homeworking agency InteleTravel says its campaign to support Clia Cruise Week has led to a “surge” in bookings this month.
Cruise sales in the first two weeks of September accounted for 13% of all InteleTravel’s bookings, compared with 6.5% in the same period last year.
InteleTravel’s campaign included dedicated cruise podcasts, webinars, Facebook interviews, newsletters and preferred partner promotions, all launched within the first week in September.
The agency has also chosen National Cruise Week (September 18-24) to launch its in-house cruise booking engine.
It said the engine features “quality images, robust functionality and live feeds, providing another channel for cruise bookings by its advisors”.
Tricia Handley-Hughes, InteleTravel UK and Ireland managing director (pictured), said: “Our cruise success is aided by the support of our cruise partners who have delivered a great travel advisor engagement programme of promotion and ship visits.
“Ship visits are critical to converting enquiries into revenues and those cruise partners offering multiple ship visits are reaping the rewards of their investment.”
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