Travel industry trainer Debbee Dale has developed a programme for InteleTravel’s group of ‘ambassador’ agents to improve service and sales techniques.
Dale has run her own successful training business for almost 21 years and has many travel industry clients, including InteleTravel since it launched in the UK in 2018.
Ambassadors are experienced agents who have reached certain criteria for bookings and commissions. They help to mentor and train other agents and must complete a programme of ongoing development to qualify.
InteleTravel said Dale’s course will add to its “extensive” training programme, which has led to increased productivity among agents, with a 10.3% rise in average booking values for the first two weeks of January, compared with the same time last year.
Dale has attended InteleTravel conferences and full-day ‘Dream Maker’ training events but this is the first time she has devised a dedicated programme aimed at increasing sales.
The programme includes one-to-one training with ambassadors, covering topics such as building a social media profile, analysing customer behaviour and best customer service practice.
Ambassadors are also given goals to retain their status as well as developing their presentation skills, ability to structure their own sessions and measure their achievements.
A ‘Beyond +’ programme will then be run by ambassadors for agents to help them achieve an increasing level of commission.
Dale said: “It’s about putting a structure in place, hitting targets and helping ambassadors excel in their role.
“The ambassadors are there to help agents change their business and to point them to the brilliant back-office training that InteleTravel has, for which most companies would bite their hands off.
“Ambassadors are a fantastic helping hand for advisors, who know they are getting guidance from the right people to help them succeed.”
Tricia Handley-Hughes (pictured), InteleTravel UK and Ireland managing director, said: “Debbee Dale has a fantastic reputation in the industry and we want to use her experience to meet our objectives – the more advisors learn the more they earn.
“Her dedicated programme, along with our industry-leading in-house training, will power us through to the next stage of our growth.”