Malta Tourism Authority (MTA) has appointed Peter Green as trade trainer to boost agents’ destination knowledge through one-to-one and group training.
Green has eight years of industry experience, having started out as a travel sales consultant for Thomas Cook in Aberdeen and Derby.
He then moved to Thomas Cook’s head office in Peterborough as an assistant product manager looking after several destinations, including Malta.
Following this role, Green joined Arena Voyages as a product executive looking after small ship luxury cruising.
He has also spent five years studying tourism and attained a master’s degree in international tourism and hospitality management.
Green said: “I am looking forward to using my experience to help promote the Maltese archipelago to the tourism trade across the UK and Ireland.
“During this challenging time, I’ll be particularly focused on supporting agents with their destination knowledge to help them secure those all-important bookings.
“Having studied tourism, I understand the key role that sustainability plays within the industry. I hope to share these insights with our agent partners, including how to help encourage increased local spend and cultural immersion in local communities.”
Natalie Swinburne, UK & Ireland trade marketing manager, added: “Peter will be the first point of call for travel agents in the UK and Ireland.
“His main objective will be to develop a strong trade training strategy and build relationships to communicate our diverse tourism offering.
“The role of trade trainer has become increasingly important and it will be vital in our road to recovery as the trade will be our first route back into market.
“Peter brings a wealth of knowledge to the role from working both as a travel agent and within the Malta product team at Thomas Cook.”
He will be replacing Mimi Visheva who took on the role last April.