Regent Seven Seas Cruises topped its own single-day booking record again with the launch of its 2024-25 programme last week.
The luxury cruise line beat its previous largest booking day of August 18, 2021, with the introduction of its sailings for 2023-24.
Booking data revealed an increase in bookings by agents compared to the previous year’s Voyage Collection launch.
The line also saw a large rise in sales made on the day by passengers already sailing on the company’s five-ship fleet.
Travellers were most keen to book exotic destinations with a desire to travel longer. Sailings including destinations in Africa, Asia and South America made up about 70% of the top ten itineraries reserved.
The most spent on a single reservation overall was almost $275,000 for a grand suite on board Seven Seas Mariner.
Of the top ten voyages booked on August 24, no single voyage had a duration lower than 16 nights, with the longest being 25 nights. Entry-level prices for the line’s veranda and deluxe veranda suites ranged from $9,999 and $21,199 per passenger.
RSSC said the performance demonstrated a “continued and growing appetite” of luxury travellers for the brand.
The feat is the company’s eighth record-breaking launch since 2019 where it achieved its then largest world cruise launch day.
President and chief executive Jason Montague said: “This is an incredible achievement and is testament to the hard-working Regent teams across both our ships and shore-side offices around the globe.
“We thank our valued travel advisors we partner with and our loyal guests for their passion for luxury travel.
“This year’s voyage collection was highly appealing with more variety featuring over 160 new port-intensive itineraries that discover every part of the globe, including on board our newest ship Seven Seas Grandeur once she joins the fleet in 2023.”