The Travel Network Group has unveiled its new year marketing campaign, which features the slogan ‘A Fresh Perspective’.
Members were provided with material before the festive period for a retail window campaign, social media content and campaign assets.
They can also use overbranded videos, digital and print magazines and e-marketing throughout the first quarter.
Ross East, TTNG’s head of marketing, said: “We have developed this campaign with our members’ individual business needs in mind – whether they are a local retail business, with a need for a window campaign and TV assets, an online travel agent/tour organiser with a nationwide customer base or a homeworker who focuses on social media.”
Gary Lewis, TTNG chief executive, said: “While the travel industry continues to experience bumps in the road, it is important that we continue to support our members and give them the tools that they need to change the conversation with their customers.
“As the first campaign for the year ahead, the marketing team have designed this to give our members’ customers a fresh perspective on their goals and travel dreams for 2022 and the benefits travel provides, including the introduction of new destinations, cultures and experiences.”
The ‘A Fresh Perspective’ marketing campaign is available on The Hub, the consortium’s internal portal.