The Travel Network Group has sent members images and displays for the consortium’s latest marketing campaign, featuring the slogan ‘Find Your Happy Place’.
Ross East, group marketing director, said: “As we head into spring, we want to help our members capitalise on consumers looking to book their travel plans for 2023 and beyond.
“The new campaign, ‘Find Your Happy Place,’ focuses on the idea of finding somewhere we can escape from the everyday and find a sense of positivity and connection.
“This could be a familiar destination where customers return to, or a once-in-a-lifetime adventure that’s evoking a feeling of joy.”
For this quarter, the consortium’s marketing team is creating a more customisable experience by changing sizes of the window material, which will enable members to use window campaigns more effectively and adapt their displays when tying in sales messaging and themed window displays.
East added: “We are continuing our market-leading work by creating our new campaign across multiple channels, so all members can use our material.
“Whether our members have a physical store front, predominantly use social media, or use all platforms they have available, we will be creating content continuously throughout the quarter that will be available through our internal marketing portal, The Hub.”