| Journal: TWUK | Section: |
| Title: | Issue Date: 16/10/00 |
| Author: | Page Number: 26 |
| Copyright: Other |
Celebrities to star in Virgin ad
VIRGIN Atlantic has launched a series of celebrity-studded TV adverts to promote the £40 million revamp of its Upper Class product and the new sleeper seat.
Malcolm McLaren kicked off the first advert earlier this month and will be followed by singer Marianne Faithful, and actors Simon Callow and Anna Friel.
Virgin’s sleeper seat has been designed to ensure the seat in front does not recline into the space of the passenger sitting behind.
The redesigned Upper Class cabin features a bar, an in-flight therapy area and the Freedom meal service, allowing passengers to eat what they want, when they want.
Anna Friel: the former soap opera star is to feature in Virgin’s latest campaign