The Advantage Travel Partnership said it has helped members achieve “double-digit” sales growth with a special touring focus month in April.
Working with touring suppliers – including members of the Association of Touring and Adventure Suppliers (Atas) – the consortium offered its members information, incentives, promotional material and special offers throughout April.
Victoria Jones, commercial account manager, said: “We are delighted with the success of our touring focus month in April. Not only did the campaign assist with an increase in sales achieving double-digit growth, it really helped raise awareness of the touring and adventure market through members and their customers.
“Fantastic savings on tours, free upgrades, incentives, fam trips, holidays and merchandise were all available to members throughout the campaign – all of which were supported by inspiring social media assets and point of sale.
“We’re really looking forward to working with our partners and members more closely to increase our touring focus over the coming months.”
Members who took part in the touring month include Tony Mann, director and owner of Idle Travel, Bradford.
He said: “It is good to highlight touring to clients but also to our team.
“When customers come in, we’re more likely now to consider offering a tour rather than just a flight and hotel stay. You have a happier customer and it’s better for us too.”
Shevaun Joy, director of Destination in Silsden, near Keighley, commented: “We have definitely seen more enquiries coming through as a result of our campaign, which have then converted into bookings and new clients also.
“The A-board outside has had a lot of interest and we had more people through the door, and Facebook has worked well with enquiries and bookings.”
Paul Reid, owner of Travel Guru in Uddingston, near Glasgow, held a special touring weekend for clients to visit the agency and talk about special offers.
“The support from all touring operators has been immense, and they sent us lots of items to help us promote our touring weekend, including brochures, pens and keyrings,” he said.
“On the back of the touring weekend, we had bookings for Route 66 in the US; an Amalfi coast tour in Italy; and a South African tour including a safari and the Garden Route.”
More: Advantage makes April ‘touring month’ with Atas support