Shearings Holidays aims to tap into early bookers with its new Autumn & Winter preview brochure, featuring breaks in Britain and Europe between September 2019 and April 2020.
The 20-page preview brochure has six sections: hotel breaks by car; autumn breaks; Bay inclusive breaks; Coast & Country escapes; midweek plus breaks; and European holidays.
Brochure are being distributed to more than 2,300 agents and the agents’ online toolkit is being updated.
For a limited period there are also savings of 10% on many of the breaks featured, if the full amount is paid at the time of booking.
Jane Atkins, managing director at Shearings Holiday comments: “Our Autumn & Winter preview brochure is designed to help agents meet the early demand from very loyal customers plus help attract new customers who want to plan ahead.
“Booking early ensures agents can help customers obtain the best prices, the best rooms and secure tickets to key events such as our hugely popular regional theatre tours before they sell out.
“In addition, those agents who have pre-registrations and requests can now turn these enquiries into bookings.”
The operator has also issued a separate eight-page Festive Breaks flyer, which is being distributed alongside the Autumn & Winter preview brochure.
Atkins added: “Christmas and New Year breaks are always popular and for agents they tend to have a higher booking values, thus generating more commission. Having a selection of packages available to promote now ensures that they can be on the front foot when it comes to promoting these breaks.”