Cosmos will air its first TV advert in its 59-year history on Monday promoting its escorted tours in North America.
The ad, which airs from January 13 to February 16, features iconic sites such as New York City and the Canadian Rockies and will air on various channels including ITV3, Yesterday, Sky News and More 4.
Cosmos said the ad forms a central part of an integrated marketing campaign for 2020 which includes radio, social media, search and press.
The advert, developed by Manchester-based agency Cheetham Bell and the in-house Cosmos team, will also air across Australia and a social media campaign will run across Australia, New Zealand and Canada.
Director of marketing and e-commerce, Claire Hazle, said: “North America remains our customers’ most popular touring destination, whether that’s the natural beauty of the National Parks, the buzz of the Southern music states or Canada’s smart cities and breath-taking landscapes.
“This campaign will showcase the vast array of escorted touring options available to customers, and support our travel agent partners in selling this diverse destination.
“TV is an effective medium for us to get our brand in front of those who want to explore North America on an escorted tour and experience those ‘wow’ moments that a Cosmos tour delivers. The creative truly stands out from the crowd and hints at some of the inspirational destinations and experiences that our expert tour directors bring to life on our tours.”
An early booking offer of up to 7.5% off tour prices is running alongside the marketing activity until January 28, as well as an extra £300 discount per couple when booking a North America tour with flights before February 21.
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