Marella Cruises has claimed January as its best sales performance month ever.
Trade bookings have seen “strong double-digit” growth, while direct has also seen substantial growth, according to the Tui UK & Ireland cruise brand.
The increase in trade bookings was attributed to strong relationships built with travel agent partners.
Ongoing support and collaboration with the trade community has been “instrumental” in achieving the record-breaking numbers, the company noted.
The growth in direct sales reflects growing demand, supported by a user-friendly booking platform and targeted marketing campaigns.
Managing director Chris Hackney said: “We are incredibly proud of our team’s hard work and dedication, which have contributed to these outstanding results.
“Our focus on delivering unforgettable cruise experiences continues to resonate with both our trade partners and direct customers.”