Comment: Take a leap to reap new opportunities

Travel Weekly’s Lucy Huxley encourages firms to explore different approaches to capitalise on consumer trends

The path out of the pandemic for many agencies was one of consolidation, returning to tried-and-tested focuses and formulas to rebuild battered businesses.

But as ongoing strength of demand has created a more confident outlook, we have seen increasing numbers of companies – agencies and suppliers alike – adding more strings to their bows.

This week’s edition of Travel Weekly is something of a rarity, with a once-in-28-year opportunity to publish on February 29. To mark this unusual publication date, we decided to focus on some of the individuals and businesses who have ‘taken a leap’ in recent months and years – in addition to offering advice for those looking to do so.

Of course, any new venture comes with an element of risk, but that doesn’t mean it’s not worth constantly looking at different approaches to capitalise on consumer trends and demand to boost the bottom line.

Whether it is branching out into new product or destination specialisms, forging new supplier partnerships or reassessing the sales channels you operate in, there is always plenty to consider for business owners and managers.

I often refer in this column to Travel Weekly’s four core ‘pillars’ – to inform, inspire, support and connect the travel industry – and we certainly hope the content in this week’s edition inspires you to take a leap and explore ways to take your business to the next level.

Take a leap!

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